Slogans

                 Slogans and their meanings


KFC - Finger licking good,  this slogan is very catchy and it connotes that the food you eat in KFC is so tasty that you will start to lick your fingers afterwards to get more of the taste.

Subway - Eat fresh, this slogans meaning is that the food they sell is freshly served and its new, Not left over from a different day, they renew everyday.

Coca-Cola - Open happiness, this persuades people that once you open the bottle or can that you are going to be happy and lively.
Pizza Hut - Make it great, this slogan shows that since you ask for the toppings you want that your the one that makes it great and you make it how you want it to be.

Ebay - Buy it, sell it, love it, this slogan is really catchy and also they are telling you that its so easy you can do it in these three steps.

Nike, Just do it, This slogan tells people that you shouldn't wait to do anything you should just do it.

 

VideoEvaluation

Advert evaluation, For our advert video We got into groups of three my group was Me ,Tyler and Shaun firstly We had to make a spider diagram of Ideas on what our advert was going to be and we came up with a product which was butter, also we had ideas about what the advert was going to include, Other props etc. We agreed on our advert being on a park where someone we would record the peace and quietness of the trees and then we would show someone laying down quietly enjoying the peace and out of nowhere a brick would fall on their head and blood will splatter everywhere and then the logo would come up with the slogan saying '' Don't lay it, spread it'' I think this is a very creative idea and it suit the theme and a its a good way to advertise our product. The equipment needed is a camera, and a tripod also the prop which is a ''sponge brick''.

Then we had to put this on a storyboard in Marisa's lesson.
The shots on the storyboard included

 The First shot we are using a panning shot.
 The second shot it is going to be a Mid-shot
 The Third shot it is going to Be a POV shot.
 The Fourth shot it is going to be a Wide shot

When we went to go to recording we found a park nearby and the location of this was St Mary's Rest Garden, then we started with the first shot where we just recorded the park and to show how peaceful it is, then for the second shot we changed it, Instead of our actor lying down on the grass we made him sit on a bench this is because the weather was damp and the grass was wet. Then for the third shot I climbed a tree and threw the brick down to the floor onto the camera which made it a P.O.V shot, then for the final shot we include our logo and slogan.

Then after we recorded it we had to go on the computers to edit them on the photo-shop software...

We are going to include effects and fades into our advert on Photoshop.
also we are including the background music which for the first few scenes is peaceful Music

https://www.youtube.com/watch?v=2G8LAiHSCAs
                    or
https://www.youtube.com/watch?v=2G8LAiHSCAs






And when the brick is falling we are going to use
the bomb- drop sound effect this will be

https://www.youtube.com/watch?v=cGigkA-Xh5E

Then for the blood splatter noise we are going to use this sound.
this fits the theme.

https://www.youtube.com/watch?v=0XKg_o1YfTg

Proposal

My proposal

The props used in my freak or unique ideas is a brick and a tub of butter. I have chosen these props because they don’t associate together and I’m going to make them associate furthermore the equipment used in the process is a white background and a table for where my props are place, furthermore a camera to take the image and a tripod to place the camera on so its steady and it’s the height I want it to be. Also Red head light which makes the image brighter and make the actual color of the props come out instead of them being dark with no color.

The editing techniques will be on the Photoshop software this is where I can do anything we want to the images, we learned this from our other teacher Owain Davies who taught us the basics and how to use the program correctly so we don’t need any more help. I didn’t want to change a lot of things because I want the images to get close as possible to the original copy that’s why I only changed the brightness and the contrast of the image to the way I wanted it to look because If I edited it quite a lot it wouldn’t be natural and it would just look fake therefore I don't want that happening to my image. On the other hand other editing techniques used would be the pen tool, and the morph tool.

The obstacles I might face is the focus of the camera and the movement of it, also if the image we are taking is landscape or portrait, we just need to get everything perfect. the Time frame will take around a lesson which will be two hours maximum to get the shots how we want it and then we need time to edit them so one hour taking the images and one hour editing them to the way we want it. If we don’t do these in the certain amount of time given then it could all crash together and everyone would have a lot of weight on their shoulders.

The location is in lesson this is where we have access to many things such as lighting- background colour and tables for our images to stand on, also computers to view our images therefore the classroom is the best location to do these things.

Photographic evaluation

Our assignment was to take freaky images which was linked to our advert and we made a montage, For example we took 4 images and then at the end I combined them all together and made a final freaky image

 The first image I took was of the Butter tub which I used the pen tool to crop out and i adjusted the brightness of it .The second image I took was of the Brick which I done the same thing to

I then took an image of our logo with the camera and then i cropped it out.

The final morphed freaky image I made was this,
which looks very unique I also added a background
to give it more of a freaky look.


I got the inspiration from my own advert  I believed that my advert included unique objects such as bricks and Butter tubs which no one really take images of therefore I thought I'd do it and morph it together. I put the brick on the butter tub because a brick is not really linked to butter and I made it link which is unusual because you never see a brick associated to butter. My ideas was to adjust the brightness so it looks natural and not much edited because we want the closest to the original copy as possible but with a bit more brightness and color features.

Equipment I used in the process is a white background and a table for where my props are placed, furthermore a camera to take the image and a tripod to place the camera on so its steady and it’s the height I wanted it to be. Also Red head light which makes the image brighter and make the actual color of the props come out instead of them being dark with no color. For the editing process we used Photoshop - editor we used this editor because we have learnt skills from Owain Davies and he has taught us how to work the program The main tools used was the pen tool and the morph tool.

What I could do to improve it is probably use an image of my own for the final background, because I have learnt that using your own images are better because you can edit and take another image if you are not quite sure of the one you took. Also for copyright purposes. Ive learnt that we need to be careful of the time for example taking the images and editing them we have to do all these things in a certain amount of time therefore it could get harder as you go along but once you finish it in the given amount of time it doesn't worry you that much. But if you haven't completed it then you should be worried.

I believe that my final image fits the assignment brief and my proposal because I havent changed anything from my proposal for it to fit my evaluation, they have both linked together perfectly.

Memory check

we can use to adjust the brightness and contrast of a photograph?

Q1. What is ISO and what does it effect?
1)  Iso is the exposure of how much light is aloud in.

Q2. When would we use the ‘P’ control setting on the camera mode dial.

2) To hand over both shutter speed and aperture to the camera for example for simple images that dont need much detail In P we control the ISO and the white balance 

Q3. Name two important consideration when attaching the tripod base plate to the bottom of camera?

3) Remember to screw it on thumb tight and don't make it the wrong way follow the arrows.

Q4. Name three important considerations when using a red-head lighting kit 

4)  Dont touch the barn doors of the red head light also when its turned of make sure it cools down before you use it again, and make sure its stood up straight and its steady. Also health and safety for power cables.

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the center of focus?

We use the Rule of thirds
Q6. Name two techniques we can use to adjust the brightness and contrast of a photograph?

the two techniques are the Iso and aperture

Owainadvertdesignlayout

In today's lesson We have had to make our magazine cover layout
I made five layouts to see which one of them fit my criteria.
The one that fits the criteria the most is the first one because the layout
 is plain and simple. Furthermore it stands out.

This is my advert design layout I chose to do the first one. The Logo and image fit perfectly onto the tub, I done this by using a new tool called the Warping tool This tool is very useful because it can get the perfect fit you want.This gives it more of a professional look.

To make the tub I used an image of a tub from the internet which then I changed the color of the lid of the tub to make it yellow by using the bucket tool.

I feel like I have done well but I could improve it by Making the tub more eye-catching, Like I could of made it glow or put a border around it with a different color.

The tools I used was

Bucket tool

Warp tool

Crop tool

Gradient tool

Square tool

Inverse tool

If I had to do it again I would change the color of the text to something more fun,for e.g Orange or yellow to fit the theme.

My research also helped me with this magazine cover because I got ideas from other company such as flora & I cant believe its not butter. One of the main ideas I got was the yellowish theme which is a very good idea. I also got the target audience from my research, the target audience for my product is, parents, chefs and people who are involved in catering

faye location proposal and logo

We did our proposal where we including detail about our product and our target audience furthermore the number of actors and the camera shots.

After we printed images of our logo so we can put these on the
sides of our tub.

This is larger than the other image because this logo is going to go ontop of the tub
therefore the writing and slogan is bigger and it stands out because its the main image.

We also pronted images of the place where we are filming the place is called,St marys rest garden
this is where our advert will be filmed

Mark Epton freakyadvertmorph

This is the product which I made, all the images are my own except for the background which is just an extra, the logo is also our own logo, I took an image of the butter tub which I got from cafe, Then after that, I used the pen tool to crop it.

Furthermore, I took another image of the sponge brick, and placed it on top of the butter tub to make it more creative.Then I uploaded the logo and placed it onto the tub. Finally I put the background on just to make it look more professional.
The brick is used because in the advert There is a brick which is a contrast to this.

Owain davies

This is our final title but its a template to do this we used the crop tool and magic wand tool to get the fonts without background color furthermore we selected the words and changed the colors.The background is sunny and the yellow colors stand out on the green, we chose a greenish background because it connotes freshness and pureness just like our butter.

On the other hand the red color reflects to the blood splatter in our advert therefore it is linked together.

OwainDafont

Owain


We had to go on dafont.com and
find fonts that fit our advert
we had to get more than 3 fonts
so we can choose the best one out of all of them

We have chosen these fonts because we think that they fit the genre '' silky smooth butter'',
Furthermore some of the fonts look like the actual name smooth, the  one with the font dripping also fits the criteria because it could be portrayed as butter.



This one stands out the most because it is big and bold also it gives the sense of freshness/smoothness. therefore this could be the logo.

Library

Today we visited the library, We had a look around In the library and learned that we can rent films,books, and you can book computers. You can rent up to 8 things using your student card.You keep them for around two weeks 

This is the film i rented.

marissa

This is our storyboard.

For the First shot we are using a panning shot.
For the second shot it is going to be a Mid-shot
For the Third shot it is going to Be a POV shot.
For the Fourth shot it is going to be a Wide shot

Myadvertgroup

My group

My group is three people and we are

1) Shaun
2)Tyler
3)Berkay

Key skills in my group

The camera - Tyler
Actors - Me and Shaun
Ideas - Everyone


Props and costumes

3 Scary/unique/creepy adverts I found

Phones 4 u scary grudge girl advert

In this advert there is a woman in a car then suddenly a girl appears on her windows which looks like the grudge girl,the camera angle at this point is closeup on the scary girls face. then she has a phones 4 u phone in her hand.

Metz - Judder-man drink advert

This advert is creepy and unusual because there is a character that looks like Edward scissor hands there are many shots of this advert including close-up , mid shot- and long shots so the audience can see this character from head to toe and look at his creepy features he also has a weird voice, throughout the advert the freaky character  follows a young man around with a drink  and at the end he promotes the Metz drink by giving it to him.

https://www.youtube.com/watch?v=1TUOPeNJCK8 
In the judderman advert the use of sound is that they have a narrator and background music this is non-diagetic sound.

https://www.youtube.com/watch?v=N2oL_gXECtg
The use of music in this is that there is also non-diagetic sound because there are effective, scary music playing in the background.

 For our Tv advert we are going to promote 'Silky smooth' Butter

To do this we are going to at the
start, filming wildlife and the sun/trees etc while calm and relaxing music is playing in the background. Then  we are going to record someone lying down chilling and suddenly out of nowhere we are going to get a ''sponge'' brick falling from the sky which will last a couple seconds and its going to splatter on someone lying down relaxing. and we are going to use fake blood dripping from the persons face. Then we are going to promote the advert at the end , the name of the products going to be ''Silky Smooth Butter'' which im going to narrate the slogan, Dont lay it spread it! Furthermore the advert is going to last 30 seconds.

Todayslessonowain

In todays lesson we had to take pictures of weird objects for example, a shiny glass bottle i took a picture of a directors cut tool, furthermore we went on photoshop and adjusted the lighting for example the first thing we done was go on levels and change the darkness secondly we changed the back colour to full white by going on curvs and pressing the white fill which changes the yellow background to white then we used the curv tool to adjust the contrast better and make it stand out more as you can see on the last image

Photoshopbanner

To make this banner it took a lot of effort and time, I had to create a rectangle at first and then I anchored the sides so it curved inwards, after that I made a small square which I then direct selected the the middle of it and made it  it into a triangle shape by backspacing the point I selected then I changed the angle to -90 degrees and made the gradient lighter..Furthermore I duplicated the triangle and put the triangle on the other side so it looks more like a banner , then I added white text to it to make it stand out on the black background of the banner. I made a background which I then  posterized it to 250 levels and changed the color of it so its smooth and its two colors.

Owainlesson2 ghostly images

To make these images I Added a background then on-top of that layer I got an image of just normal people , furthermore I used the pen tool to crop the images of the people out and then place them in front of the background to make it look like a scene, after i done that I either saturated some of the people as you can see in the first image or I didn't saturate them to give them more of a color, further more I blurred the images to make it more ghostly and then changed the opacity to 12%.Now the images look really creepy and ghost like.

marissa

                                                         Wasp

10 camera shots

• Extreme Close-up -15:46
• Close- up - 04:36
• Mid shot- 11:47
• Extreme wide shot - 09:14
• Very wide shot - 08:53
• Wide-shot - 08:41
• Cut-in- 01:24
• Over the shoulder - 20:55
• Cutaway shot 3:35
• Two - shot - 15:13
  
  
  3 Diegetic sounds
• Main character speaking
• Wasp buzzing
• Pram pushing

Story board

Panasonic Hdc 900 camera

                                                     Potential for 3D moviemaking                                                     Widescreen electronic viewfinder, 3.5-inch touchscreen                                                     It also has a built-in mic 
                                                     Different brightness's settings in the menu

                              The camcorder is very light and quite small so you can rotate it etc.


I've learnt how to adjust the brightness on it throughout the menu settings.
Furthermore i have learned to take pictures and record videos, also use the mic.

White balance- adjusting colors so that the image looks more natural and make white stand out on white more.
Rule of third- The rule of thirds is one of the main “rules” in art and photographyIn the rule of thirds, photos are divided into thirds with two imaginary lines vertically and two lines horizontally making three columns, three rows, and nine sections in the images. Important parts of the image should be placed on or near the imagery lines.

Subversiveadvertising

Clorox Advertisement

For more than 20 years, Clorox has been assessing alternatives to animal testing and working with industry groups and regulators on the issue. we believe that the science today firmly supports the efficacy of alternatives, and are committed to working toward a future where animal testing has no role in product development.But in the meantime they are testing on animals.

http://rswack.blogspot.co.uk/2012/01/this-is-going-to-be-complicated-post.html

I chose this company because a company that is making profit of animals dying isn't really a company that should be around or be testing on other lives. It is very harmful and people need to realize this issue and support us in what we are doing which is stopping this situation.

This is my final logo that i made on photo shop, it is exactly the same as i drew it, but it looks more professional with the software I used. And the lines are straight unlike in the drawing

Advertsihadetolookatandreview

Super Mario Mercedes-Benz car commercial (Japan)

This car commercial uses clips from the famous game, Super-mario.

In the advert you can see that Mario is driving a car which is very humorous, then it turns to real life and you see the car pull up slowly and the real Mario walks out this is when the the song gets intensive and serious .The narrators voice turns strictly business, hehas a deep voice and sounds like a spy/agent.

https://www.youtube.com/watch?v=Sc59X7xS2ts


Maybelline Better skin
This advert has an upbeat/high tempo throughout the whole advert
The girls in the advert have clean clear skin, this shows to the viewers that if they buy their products that their skin will also be clear and clean

furthermore it asks questions ''Dull Blotchy, Uneven skin?''
this gets the viewers attention.


https://www.youtube.com/watch?v=mTnh-gLq6sY

A sofa advert, No hassle,No hot air, No rush, - Sofa works

Calm and relaxed music/ slow tempo

they have used a sloth in this person to portray a person because sloths are slow and dont rush at all they are always relaxed, therefore this shows that the sofas will make you so relaxed like a sloth.

https://www.youtube.com/watch?v=00EB_gK_oBA

Freakoruniqueimages

1. Isobel Varley
2. the world's most tattooed female pensioner was famous for having 93 per cent of her body inked.She was first named "the world's most-tattooed senior woman in 2000. She reported that "the only areas not completely tattooed is my face, the soles of my feet my ears and some area on my hands. http://www.independent.co.uk/news/people/isobel-varley-worlds-most-tattooed-female-senior-citizen-dies-aged-77-10254931.html
   
   
   
   

   

   Pink dolphin are a rare albino dolphin there aren't many of these around and they could possibly be extinct soon.
   
   there is a famous dolphin called pinky who is a tourist attraction who is very known around the world. because of pinky's attraction pink dolphins are becoming more and more popular and more
   people are spotting them.
   
   
   http://abcnews.go.com/International/hong-kongs-iconic-pink-dolphins-danger-extinction/story?id=33683214
                                                                                      Annabelle is a doll alleged by self-                                                                                            proclaimed Demenologists Ed and                                                                                            Lorraine Warren to be haunted .The doll                                                                                    resides in a glass box at The Warren's                                                                                      Occult Museum in Monroe. There is a sign that says proptly do not touch. Annabelle is believed to be responsible for the death of an individual who came in to contact with it and broke that rule.Was killed in a automobile accident after visiting the doll.
   
   http://www.historyvshollywood.com/reelfaces/annabelle/
3. 
   
   
   
   
   

advertisingtheory

 In todays lessons we learned about the language of advertising slogans for different company.we learned about what the slogans are supposed to mean and why they chose a certain slogan.

 Then we had to make up our own company and a product we had to advertise, my group had to advertise a digital camera and the target audience for our product was for old business men in a magazine.

We made our product available in 3 different colors also the advert suited the criteria because it was a more of a travel camera which old business men like to do.

Overall if i could improve i would be more articulate